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Tóm Tắt this is marketing: you can't be seen until you learn to see
This Is Marketing: You Can't Be Seen Until You Learn to See
Tóm Tắt this is marketing: you can't be seen until you learn to see
1 Wall Street Journal Bestseller
Tóm Tắt this is marketing: you can't be seen until you learn to see
Instant New York Times Bestseller
Tóm Tắt this is marketing: you can't be seen until you learn to see
A game-changing approach to marketing, sales, and advertising.
Tóm Tắt this is marketing: you can't be seen until you learn to see
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Tóm Tắt this is marketing: you can't be seen until you learn to see
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Tóm Tắt this is marketing: you can't be seen until you learn to see
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
Tóm Tắt this is marketing: you can't be seen until you learn to see
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
Tóm Tắt this is marketing: you can't be seen until you learn to see
* How to build trust and permission with your target market.
Tóm Tắt this is marketing: you can't be seen until you learn to see
Tóm Tắt this is marketing: you can't be seen until you learn to see
* The art of positioning--deciding not only who it's for, but who it's not for.
Tóm Tắt this is marketing: you can't be seen until you learn to see
Tóm Tắt this is marketing: you can't be seen until you learn to see
* Why the best way to achieve your goals is to help others become who they want to be.
Tóm Tắt this is marketing: you can't be seen until you learn to see
Tóm Tắt this is marketing: you can't be seen until you learn to see
* Why the old approaches to advertising and branding no longer work.
Tóm Tắt this is marketing: you can't be seen until you learn to see
Tóm Tắt this is marketing: you can't be seen until you learn to see
* The surprising role of tension in any decision to buy (or not).
Tóm Tắt this is marketing: you can't be seen until you learn to see
* How marketing is at its core about the stories we tell ourselves about our social status.
Tóm Tắt this is marketing: you can't be seen until you learn to see
You can do work that matters for people who care. This book shows you the way.
Tóm Tắt this is marketing: you can't be seen until you learn to see
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